Case Study 01
OMRON Healthcare ₹1 Lakh in a Single Day vs. One Month
Suggestion for a side cart for easy access and inclusion of features like milestone for add more value to the cart.
I design complex digital products 0 → 1
Product
Designer
Based in Bengaluru, India. Specializing in high-conversion e-commerce checkout architecture, scalable design systems, and human-centered digital experiences.
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Interactive 3D Stage • Drag & Explore3 Selected Works
Building products that customers love isn't magic, it requires:
Phase 01 // Strategy
FOCUS
Turnqualitativeinsightsanduserbehaviordataintoanuncompromisedproductstrategybyruthlesslyprioritizinghigh-impactfrictionpoints,definingmeasurableconversiongoals,andunifyingcross-functionalteams.
Phase 02 // Discovery
LISTENING
Listendeeplytousers,stakeholders,andanalyticstouncoverunspokenfrictionpoints,identifydrop-offbarriers,anddiscoveroverlookedcommercialopportunities.
Phase 03 // Execution
CRAFT
Transformstrategyintointuitive,scalableexperiencesthroughresearch,systemsthinking,rapidprototyping,andpixel-levelfrontendengineering.
Phase 04 // Measurement
VALIDATION
Validateassumptionswithreal-worldA/Btesting,measurerevenuevelocity,andcontinuouslyiteratebasedonlivebehavioraluserfeedback.
02 // Selected Works
Featured Case Studies
Proven commercial impact across Healthcare E-Commerce, Multi-Channel Auth, and Regional UAE Logistics.
Case Study 02
OMRON Healthcare Optimizing E-Commerce Accessibility & Authentication for High-Conversion Checkouts
Redesigned the OMRON authentication flow and checkout journey to eliminate onboarding friction and maximize conversions.
Case Study 03
AnE E-Commerce Platform Bridging the Cultural & Logistics Gap in Gulf E-Commerce
Redesigned a localized map-integrated fulfillment system for the UAE market.
03 // Code to Deployment
Shipped & Live Projects
End-to-end design in Figma, frontend architecture, and production cloud deployments on Vercel.
Live on VercelCode to Deployment
Eden & Blooms — Event Decor Studio
End-to-End Design, Frontend Engineering & Vercel Deployment
Full-cycle product design and frontend development for an event decor studio. Designed in Figma and built from scratch with Next.js, Tailwind CSS, and Framer Motion. Features interactive service showcases, organic balloon & floral gallery viewers, booking flows, and high-performance Vercel cloud deployment.
Next.jsReactTailwind CSSFramer MotionVercelFigma
Design Capabilities & Core Toolkit
E-Commerce Conversion UX
Overhauling purchase funnels, milestone indicators, and frictionless checkout flows to eliminate cart abandonment and maximize customer acquisition velocity.
Authentication & Identity UX
Designing multi-channel onboarding flows (Google One-Tap, Mobile OTP, Email) that eliminate mandatory profile registration roadblocks.
Design Systems & UI Engineering
Architecting scalable component libraries, visual tokens, and responsive UI frameworks that bridge the gap between design and production code.
Logistics & Map-Based UX
Designing localized address mapping, hyper-local fulfillment indicators, and omnichannel pickup experiences tailored for regional markets.
User Research & Usability Testing
Conducting heuristic evaluations, user journey mapping, and qualitative feedback loops to uncover cognitive friction and usability blockers.
Frontend Development
Building interactive, accessible web applications using React, Next.js, TypeScript, Tailwind CSS, and Framer Motion for modern browser performance.
Frequently Asked Questions
Where are you located?
I am based in Bengaluru, Karnataka, India, and collaborate with product teams and clients globally across remote and hybrid environments.
What is your primary design specialization?
My primary focus is Product Design (UI/UX), specializing in e-commerce checkout optimization, complex web application workflows, design systems, and frontend implementation.
What design and development tools do you use?
I work with Figma, Adobe Creative Cloud, React, Next.js, TypeScript, Tailwind CSS, Framer Motion, and modern web performance optimization tools.
How can we work together?
You can reach out directly via email at jerrymelvinj@gmail.com or hire me directly through Contra to discuss product design consulting, design systems, or full-time opportunities.